A context in mutation: How the gig economy is changing the rules of the game for entrepreneurship?

Gustav Hägg (), Agnieszka Kurczewska and Jasna Poček
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Gustav Hägg: Malmö University
Agnieszka Kurczewska: University of Lodz
Jasna Poček: Institute of Management, Sant’Anna School of Advanced Studies

Review of Managerial Science, 2025, vol. 19, issue 11, No 8, 3561 pages

Abstract: Abstract Considering rapid digital transformation and recent changes in the macro-level “rules of the game” in entrepreneurship, we aim to problematize and understand the progressive encounter and new relationship between opportunity-driven and necessity-driven entrepreneurs within the context of the gig economy. In such a setting, both traditional entrepreneurial roles and the very division between them are brought into question. Their encounter implies a deviation from the basic assumptions of what entrepreneurship entails: being the bearer of risk, taking on uncertainty and individual responsibility, and pursuing unlimited profit potential. This deviation results in a change in the rules of the game. Consequently, we learn more about how the context of moving from a pre-gig economy toward the gig economy has implications for our societal understanding of entrepreneurship as a phenomenon.

Keywords: Gig economy; Opportunity- and necessity-driven entrepreneurship; Rules of the game (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/s11846-025-00859-0

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