Customer Behaviour in eCommerce

Edited by Šárka Zapletalová () and Halina Starzyczná ()

in SpringerBriefs in Business from Springer

Date: 2023
ISBN: 978-3-031-23574-0
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Chapters in this book:

Ch Chapter 1 Strategy of Trade Organizations

Šárka Zapletalová and Lucie Vavrušková

Ch Chapter 2 Customer Behaviour

Radka Bauerová

Ch Chapter 3 Loyalty in E-Commerce

Daniel Kvíčala and Halina Starzyczná

Ch Chapter 4 Online Sales of Regional Brands

Ondřej Mikšík and Halina Starzyczná

Ch Chapter 5 Conclusion

Šárka Zapletalová and Halina Starzyczná

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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrbu:978-3-031-23574-0

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DOI: 10.1007/978-3-031-23574-0

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