Factors Influencing User Experience

Tereza Semerádová () and Petr Weinlich ()
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Tereza Semerádová: Technical University of Liberec
Petr Weinlich: Technical University of Liberec

Chapter Chapter 3 in Website Quality and Shopping Behavior, 2020, pp 29-62 from Springer

Abstract: Abstract Online business, commonly referred to as e-commerce, describes the process of buying, selling, and delivering services using electronic media. Because e-commerce relies most of its activities on websites that serve as the main channel of communication between the company and the customer, they must be designed to meet all customer needs. In general, the following six elements are mentioned in the context of e-commerce web design: (1) context: aesthetic and functional layout; (2) content: presented on the website in the form of texts, images, or multimedia; (3) community: ways in which pages facilitate interaction between customers with the same interests, such as sharing or commenting on social networks; (4) personalization: the ability of websites to tailor the display of content to customer preferences; (5) communication: the ways in which the website allows communication between the seller and the buyer; (6) trade: the ability of websites to mediate commercial transactions. This chapter uses previous research related to online user experience to list and classify the factors influencing the processing of online information and the overall perception of a website in relation to the website’s purpose.

Keywords: User experience; Mental models; Cognitive overload; Website quality; Eye tracker (search for similar items in EconPapers)
Date: 2020
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DOI: 10.1007/978-3-030-44440-2_3

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