Business Models in the Bottom of the Pyramid Context

Philipp von Carlowitz ()
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Philipp von Carlowitz: Reutlingen University

Chapter Chapter 3 in Success in the Bottom of the Pyramid Market in Africa, 2020, pp 21-47 from Springer

Abstract: Abstract How can one generate profit while improving the situation of the BoP population? This question and the various economic opportunities at the BoP have pointed researchers and practitioners toward a systematic investigation of business models in the context of the BoP. As BoP markets exhibit divergent income structures and distribution systems compared to high-income and developed markets they require new business approaches (Dodgson et al. 2014; Ricart et al. 2004). Articles on the subject (Bocken et al. 2014; Boons and Lüdeke-Freund 2013) contain several narrative elements but leave unresolved how business model elements are chosen, for what purpose, and what lessons can be learned from these examples. There is still no consensus on how resources at the BoP need to be configured in order to create value since few organizational templates exist (Seelos 2010). This chapter looks at success factors and challenges of business models aiming at the Bottom of the Pyramid.

Date: 2020
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DOI: 10.1007/978-3-030-59068-0_3

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