Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis

Philipp von Carlowitz ()
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Philipp von Carlowitz: Reutlingen University

Chapter Chapter 6 in Success in the Bottom of the Pyramid Market in Africa, 2020, pp 95-111 from Springer

Abstract: Abstract This chapter consolidates all insights from the previous chapters and moves the investigation to the empirical level. Based on expert interviews of managers from multinational pharmaceutical companies the business model approach to the BoP segment taken is analyzed and compared to the theoretical findings in literature.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-030-59068-0_6

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DOI: 10.1007/978-3-030-59068-0_6

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