Macro-Environment of Mobility

Cordelia Friesendorf and Luca Uedelhoven ()
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Cordelia Friesendorf: International School of Management

Chapter Chapter 2 in Mobility in Germany, 2021, pp 11-17 from Springer

Abstract: Abstract In this chapter, you will find an elaboration of the macro-environment that composes the business landscape of the German mobility market. It equips you with detailed insights into existing market barriers and circumstances that may hamper or accelerate the success of the mobility providers. The analysis is conducted using the PEST analysis, which is a spin-off of the PESTLE-analysis, a popular management tool introduced by Aguilar (Scanning the business environment, Macmillan, New York, NY, 1967) that assesses the political, economic, social, and technological aspects of a market environment. A traditional PESTLE analysis would additionally cover legal and environmental factors. These factors are already covered by PEST in the case of the German mobility industry.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-030-71849-7_2

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DOI: 10.1007/978-3-030-71849-7_2

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