New Business Models in Mobility

Cordelia Friesendorf and Luca Uedelhoven ()
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Cordelia Friesendorf: International School of Management

Chapter Chapter 5 in Mobility in Germany, 2021, pp 31-43 from Springer

Abstract: Abstract Osterwalder and Pigneur (Business model generation. John Wiley & Sons, New Jersey, 2010) decipher a business model to be the logic to create, deliver, and capture value for the organization. On the lines described above, several macro- and microenvironmental changes in the German mobility industry together have created an incubatory for the development of new business models that were earlier unthinkable of. These new players and leaders offering diverse product options are either innovative start-ups or subsidiaries of the established OEMs. This chapter introduces the new segments of the mobility market and analyzes new business models using Strategyzer’s business model canvas approach.

Date: 2021
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DOI: 10.1007/978-3-030-71849-7_5

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