Customer Outlook on Mobility: Survey Results

Cordelia Friesendorf and Luca Uedelhoven ()
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Cordelia Friesendorf: International School of Management

Chapter Chapter 7 in Mobility in Germany, 2021, pp 51-68 from Springer

Abstract: Abstract The results of the customer survey are presented in this chapter. Objectives discussed in the previous chapter notably, (1) measuring the intensity of customers’ mobility usage, (2) customers’ decision-making behavior and aspects that translate into success for service providers, and (3) the influence of megatrends on customer perception form the core of the information presented below. Results obtained from the survey will be conjoined with the PEST and BMC analyses to arrive at recommendations for service providers in the established and new business mobility sectors.

Date: 2021
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DOI: 10.1007/978-3-030-71849-7_7

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