Conclusion

Šárka Zapletalová () and Halina Starzyczná ()
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Šárka Zapletalová: School of Business Administration in Karviná, Silesian University in Opava
Halina Starzyczná: School of Business Administration in Karviná, Silesian University in Opava

Chapter Chapter 5 in Customer Behaviour in eCommerce, 2023, pp 107-108 from Springer

Abstract: Abstract The successful development of business enterprises is significantly influenced by setting up a strategic planning system, which can influence customers’ buying behaviour in the desired direction and can promote customer loyalty. In addition, the development of new technologies and the process of digitization make significant contributions to the development of e-commerce.

Date: 2023
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DOI: 10.1007/978-3-031-23574-0_5

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