Research on Social Media Use and Generation Z

Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros and Elena Catalina Baker Suárez
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Teresa Berenice Treviño Benavides: Universidad de Monterrey
Ana Teresa Alcorta Castro: Universidad de Monterrey
Sofia Alejandra Garza Marichalar: Universidad de Monterrey
Mariamiranda Peña Cisneros: Universidad de Monterrey
Elena Catalina Baker Suárez: Universidad de Monterrey

Chapter Chapter 2 in Social Media Addiction in Generation Z Consumers, 2023, pp 5-8 from Springer

Abstract: Abstract The present chapter addresses recent research around the topic of social media use and Generation Z. Particularly, the chapter presents some benefits of social media, such as communication, personal brand-building, fun, leisure, among others. However, it is well-known that all benefits of social media come with a price, which are explored within this chapter. For example spreading personal information, privacy and social risks, as well as significant time spent on these platforms, which may lead to social media addiction. Social media addiction is considered as a form of Internet addiction, as individuals use social media compulsively and excessively which are linked to brain changes. Some effects of social media addiction have been addressed, such as poor mental health, bad performance in academic or work activities, and affecting user’s ability to pay attention to important aspects of their lives. Further, this chapter discusses the Bergen Social Media Addiction Scale (BSMAS), created by Griffiths (Internet addiction: does it really exist? In: Gackenbach J (ed) Psychology and the Internet: intrapersonal, interpersonal and transpersonal applications. Academic, New York, pp 61–75, 1998), which attempts to measure the possibility of developing social media addiction.

Keywords: Social media addiction; Consequences of social media addiction; Bergen Social Media Addiction Scale (BSMAS) (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-031-33452-8_2

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DOI: 10.1007/978-3-031-33452-8_2

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