Methodology: Toward an Understanding of Social Media Addiction

Teresa Berenice Treviño Benavides, Ana Teresa Alcorta Castro, Sofia Alejandra Garza Marichalar, Mariamiranda Peña Cisneros and Elena Catalina Baker Suárez
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Teresa Berenice Treviño Benavides: Universidad de Monterrey
Ana Teresa Alcorta Castro: Universidad de Monterrey
Sofia Alejandra Garza Marichalar: Universidad de Monterrey
Mariamiranda Peña Cisneros: Universidad de Monterrey
Elena Catalina Baker Suárez: Universidad de Monterrey

Chapter Chapter 4 in Social Media Addiction in Generation Z Consumers, 2023, pp 17-21 from Springer

Abstract: Abstract This chapter explains in detail the methodology process to study explanations for the social media addiction phenomenon in Generation Z users as well as the underlying reasons for such behavior. For this purpose, a qualitative method was used to obtain deep insights about the topic. First, participants completed the BSMAS to ensure that all participants had a high risk of developing or suffering from SMA. Further, two focus groups were conducted, as well as 27 individuals participated in a diary technique to record the processes of the respondents while abstaining from social media for 5 days. Finally, 15 in-depth interviews were conducted with participants to follow up on their process and obtain further insights. Data analysis process as well as the validation process is explained in detail in this chapter.

Keywords: Research methodology; Qualitative methodology; Focus groups; Diary technique; In-depth interviews (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-031-33452-8_4

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DOI: 10.1007/978-3-031-33452-8_4

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