Content Analysis and Categorization: Towards a Systematization of the Literature on Counterfeiting and Piracy

Ludovica Cesareo ()
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Ludovica Cesareo: University of Pennsylvania

Chapter Chapter 5 in Counterfeiting and Piracy, 2016, pp 45-58 from Springer

Abstract: Abstract The purpose of this chapter is to provide the results of the content analysis of the 572 collected articles. After having read all the articles, and based upon the categorization scheme proposed by the most recent and general literature review (Staake et al. 2009), the Author classifies each article based upon its main themes, objectives and contributions into one (or more) of six categories. Among these, the demand-side analysis (DSI), which delves into consumer attitudes, intentions and behaviors towards illicit goods, is the absolute richest followed by the anti-counterfeiting/piracy strategies, tools and actions (ACSTA) employed by companies to fight against these instances.

Keywords: Content analysis; Themes; Categorization; Consumer behavior; Anti-counterfeiting strategies; Tools and actions (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-25357-2_5

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DOI: 10.1007/978-3-319-25357-2_5

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