 Computational Aspects of ABMKun Chang Lee
Chapter Chapter 2 in Digital Creativity Model and Its Relationship with Corporate Performance, 2016, pp 9-32 from Springer Abstract: Summary This chapter addresses computational aspects of ABM before delving into the core of how the digital creativity formulates in company and how it affects the corporate performance. As an illustrative example, I propose a prototype MCNSS (Mobile Commerce Negotiation Support System) where suppliers and buyers are interacting with each other on a mobile platform until right partners are found. MCNSS is coded in NetLogo. Negotiation in the context of commerce always requires past knowledge about which kinds of commerce transactions in certain kinds of conditions were either best for the suppliers or for the buyers. Past knowledge of the number of transactions is used as an intelligent basis for the reasonable negotiations between suppliers and buyers in specific conditions. Mobile commerce, or m-commerce, requires a certain amount of real-time updating on the status of target products and services of suppliers, prospective customers, and changes in prices, in addition to other parameters. ABM technique was applied to designing and building MCNSS to facilitate smooth coordination of the conflicting interests existing between suppliers and buyers. Therefore, the core of MCNSS lies in how to model the behaviors of both buyers and suppliers, and in the decision support mechanism of the negotiation process. I included detailed NetLogo logics that were used in designing suppliers agent (or S-agents), buyers agents (or B-agents), and negotiation mechanism for the MCNSS. Also I have shown how the MCNSS can solve real-world problems. For the sake of clear illustration, sample problem description and simulation results as well were included with relevant snapshots and statistical results. Keywords: ABM; MCNSS; Mobile commerce; Decision support; Negotiation support system; Supplier agent; Buyer agent; Negotiation; Multiagents; Knowledge base; Utility; Globals; Setup; Shop; Customer; Customer offer; Buyer’s utility; Seller’s utility; Mobile groups; Active mobile group; Passive mobile group; Price; Negotiation process; Average utility; Average profit; Graph monitors; Turtle; Control button; Slider; Monitor; Command center; Behavior space (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-39991-1_2 Ordering information: This item can be ordered from DOI: 10.1007/978-3-319-39991-1_2 Access Statistics for this chapter More chapters in SpringerBriefs in Business from Springer |
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