Future into the Digital Creativity

Kun Chang Lee
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Kun Chang Lee: Sungkyunkwan University

Chapter Chapter 5 in Digital Creativity Model and Its Relationship with Corporate Performance, 2016, pp 59-61 from Springer

Abstract: Summary This chapter addresses closing thoughts for this book. Especially, an issue of balancing exploitation and exploration is described from the perspective of digital technologies and related ICT (Information and Communication Technology). Emphasized is the importance of understanding the huge potentials of the digital creativity and its impact on sustainable growth and corporate performance. In conclusion, digital creativity will have significant impacts on the corporate performance as digital technologies develop much more than ever in the future. Furthermore, how much companies can remain competitive in the market will depend on the quality of the digital creativity. Therefore, decision-makers’ self-efficacy about the digital creativity will become critical to the corporate performance.

Keywords: Digital creativity; Balancing exploration and exploitation; Sustainable growth; ICT; Exploration activities; Exploitation activities; Ill-structured problems; Decision-making; Organizational memory (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-319-39991-1_5

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DOI: 10.1007/978-3-319-39991-1_5

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