Recommendation Engines

Rajendra Akerkar
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Rajendra Akerkar: Western Norway Research Institute

A chapter in Artificial Intelligence for Business, 2019, pp 41-52 from Springer

Abstract: Abstract This chapter introduces recommendation engines – one of the concepts in AI has gained momentum. It is a marketer tool for online businesses. Recommendation engine is seen as an intelligent and sophisticated salesman who knows the customer taste and style and thus can make more smart decisions about what recommendations would benefit the customer most thus increasing the possibility of a conversion. Though it started off in e-commerce, it is now gaining popularity in other sectors, including Media.

Keywords: Recommendation Engine; Recommender Systems; Collaborative Filtering (CF); Group Recommendations; Science Fiction Movies (search for similar items in EconPapers)
Date: 2019
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DOI: 10.1007/978-3-319-97436-1_4

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