Business Model Positioning and Strategic Positioning

Wei Wei, Wuxiang Zhu and Guiping Lin ()
Additional contact information
Wei Wei: Peking University
Wuxiang Zhu: Tsinghua University
Guiping Lin: Peking University

Chapter Chapter 4 in Approaching Business Models from an Economic Perspective, 2013, pp 47-57 from Springer

Abstract: Abstract By the end of 2011 Homeinns will have opened 1,100 hotels—the most in its sector in the world. Established in 2002, Homeinns has rapidly increased in prominence due to its successful business approach. In early 2005, former B&Q China VP Sun Jian replaced co-founder Ji Qi as company CEO. This was a risky move given Sun’s lack of experience in the sector, but ultimately a wise decision—the group has continued to grow rapidly and claimed a dominant lead in the industry under Sun’s leadership.

Keywords: Cash Flow; Business Model; Strategic Position; Tire Pressure; Store Owner (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-31023-2_4

Ordering information: This item can be ordered from
http://www.springer.com/9783642310232

DOI: 10.1007/978-3-642-31023-2_4

Access Statistics for this chapter

More chapters in SpringerBriefs in Business from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().