The Myth that Welfare is Promoted by Prohibiting Vertical Price and Brand Maintenance

Dieter Ahlert () and Benjamin Schefer ()
Additional contact information
Dieter Ahlert: University of Münster
Benjamin Schefer: University of Münster

Chapter Chapter 2 in Vertical Price Coordination and Brand Care, 2013, pp 9-17 from Springer

Abstract: Abstract The misconception that it is only necessary to fight price maintenance in order to guarantee the supply at favourable prices to consumers of the desired branded goods is widespread among the public and, surprisingly, also among students of economics.

Keywords: Competition Policy; Consumer Welfare; Effective Competition; Brand Communication; Strong Brand (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-3-642-35570-7_2

Ordering information: This item can be ordered from
http://www.springer.com/9783642355707

DOI: 10.1007/978-3-642-35570-7_2

Access Statistics for this chapter

More chapters in SpringerBriefs in Business from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().