The King of Mobile Game: The Story of Ourpalm

Jiazhuo G. Wang () and Juan Yang
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Jiazhuo G. Wang: City University of New York College of Staten Island
Juan Yang: Peking University

Chapter Chapter 5 in Who Gets Funds from China’s Capital Market?, 2013, pp 47-57 from Springer

Abstract: Abstract This chapter discusses the case of Ourpalm, a leading mobile game developer in China’s emerging gaming industry. As a fast growing market with intricate players, the gaming industry has made it difficult for many companies to gain a competitive advantage. Ourpalm developed a successful business model that made it stand out from its many competitors by becoming an integrator of the industry value chain.

Keywords: Mobile game; PC game; TV game; Online game; Mobile network game platform (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-642-44913-0_5

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