Case Studies

K. B. Akhilesh ()
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K. B. Akhilesh: Indian Institute of Science (IISc)

Chapter Chapter 3 in Co-Creation and Learning, 2017, pp 55-81 from Springer

Abstract: Abstract This chapter includes a detailed study of co-creationCo-creation principles employed by Pegasus in bringing about organizational changes in three companies—Company-A, Company-B, and Company-C. The methodologies, learning approaches and techniques used by the Pegasus team are highlighted here. An attempt has been made to shed some light on the real-life applications of co-creation.

Keywords: Asia Pacific Region; Customer Orientation; Line Shipping; Security Company; Process Facilitation (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-81-322-3679-5_3

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DOI: 10.1007/978-81-322-3679-5_3

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