Introduction to the Second Volume

Giorgio Gandellini, Alberto Pezzi and Daniela Venanzi
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Giorgio Gandellini: University of Rome III
Alberto Pezzi: University of Rome III

Chapter Chapter 1 in Strategy for Action – II, 2013, pp 1-1 from Springer

Abstract: Abstract The first part of this second volume addresses more specifically the issue of “business strategy” (within a single strategic business unit), expanding the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the “Strateco Dashboard”), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development.

Keywords: Sustainable Competitive Advantage; Operational Framework; Strategic Decisions; Financial Feasibility; Collaborative Agreements (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-88-470-2475-5_1

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DOI: 10.1007/978-88-470-2475-5_1

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