Defining and Understanding Strategic Management

Giorgio Gandellini (), Alberto Pezzi () and Daniela Venanzi
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Giorgio Gandellini: University of Rome III
Alberto Pezzi: University of Rome III

Chapter Chapter 1 in Strategy for Action – I, 2012, pp 1-43 from Springer

Abstract: Abstract After a short “operational” definition of strategy, we will focus our attention on the mechanism that creates a company’s wealth, and on the critical relevance of a market orientation, including the creation of value for the customers, for triggering this mechanism. We will then emphasize the importance of formalizing the strategic decisions into an explicit strategic plan, and supporting the plan with appropriate conceptual and operational decision models. We will therefore discuss the basic concepts and models that link together the firm’s market and economic performance, including an overview of pricing strategies, and provide a concrete translation of these models into several spreadsheet templates. Finally, we will extend the modeling approach to the issue of strategic managing multiple businesses, providing a number of conceptual frameworks that could be translated into operational decision support systems.

Keywords: Strategic management; Strategic planning; Strategic business unit; Marketing strategy; Market share; Pricing strategy; Value/price ratio; Critical mass; Demand curve; Judgmental modeling; Decision support systems; Portfolio analysis (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-88-470-2487-8_1

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DOI: 10.1007/978-88-470-2487-8_1

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