Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship

Mohammad Osman Gani (), Anisur R. Faroque () and Yoshi Takahashi ()
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Mohammad Osman Gani: Hiroshima University
Anisur R. Faroque: University of Vaasa
Yoshi Takahashi: Hiroshima University

Chapter Chapter 5 in Export Market Orientation, 2023, pp 29-75 from Springer

Abstract: Abstract The purpose of this chapter is to provide the results of the content analysis of the 35 collected articles. After reading all the articles and based upon the categorization scheme we have followed quantitative summary method (antecedent-process and outcome) relationship following Kirca et al. (J. Mark. 69:24–41, 2005). First, it declares the dimensions of EMO and shows the relation of its antecedents to it. Then it discusses all the factors and variables regarding the study. It also defines the role of moderators and their relationships with the study as well. Then, it draws the outcome to EMO to export performance on multicategories (all the dimensions considering linear and non-linear relationships). The Author classifies each article based on its main themes, objectives, and contributions into one (or more) of seven categories (Fig. 5.1). Lastly, apart from antecedents it also demonstrates the outcomes of the moderators (moderation relationship, mediating relationship, interplays) towards the EMO.

Keywords: Antecedents; Unidimensional EMO; Multidimensional EMO; Moderators; Organizational leadership; Linear/no-linear relationship; Top management; EMO interplay; Export performance (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-981-19-8807-3_5

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