QR Codes and the Dialogue Between Analogue and Digital

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
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Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 2 in Digital Wine, 2014, pp 7-19 from Springer

Abstract: Abstract QR Codes are an innovative extension of the standard barcode found on almost every manufactured product on the planet, as well as on foods, books and tickets. There are key differences that will be revealed through this chapter. But the most important advantage is that the QR Code can carry more information in a smaller space, because they can be read vertically and horizontally. Further, they can be read at multiple angles, with the algorithm used to create them enabling a higher margin of error (between 7 and 30 %).

Keywords: Mobile Phone; Mobile Phone User; Quick Response Code; Product Packaging; Trend Report (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_2

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DOI: 10.1007/978-981-287-059-9_2

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