Mark(et)ing the Bottle: Using QR Codes to Build New Wine Regions

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
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Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 8 in Digital Wine, 2014, pp 87-96 from Springer

Abstract: Abstract Wine is based on making, remaking and marketing a particular type of history and heritage. Like a liquid history, years, vintages, droughts, frosts and named winemakers are bottled with the wine. These narratives are shared and drunk with the wine.

Keywords: Creative Industry; Wine Industry; Creative Class; Twitter Account; Wagga Wagga (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_8

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DOI: 10.1007/978-981-287-059-9_8

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