World Famous in New Zealand

Tara Brabazon (), Mick Winter () and Bryn Gandy ()
Additional contact information
Tara Brabazon: Charles Sturt University
Mick Winter: Charles Sturt University
Bryn Gandy: New Zealand Public Service

Chapter Chapter 9 in Digital Wine, 2014, pp 99-106 from Springer

Abstract: Abstract Our final focus on Aotearoa/New Zealand is not accidental. New Zealand is not a minor player in the wine industry, nor is it insignificant in the international creative industries. Yet this success is recent and of a scale that has moved the industry into the ultra-premium branding. New Zealand has all the characteristics required for a successful QR-enabled campaign for international wine marketing.

Keywords: Creative Industry; Wine Industry; Pinot Noir; Wine Region; Food Justice (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:spbrcp:978-981-287-059-9_9

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DOI: 10.1007/978-981-287-059-9_9

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