Contemporary Marketing Strategy

Prof Rajagopal

in Springer Books from Springer

Date: 2019
ISBN: 978-3-030-11911-9
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Chapters in this book:

Ch Chapter 1 Consumer Behavior: Internal Factors

Prof Rajagopal

Ch Chapter 2 Consumer Behavior: External Factors

Prof Rajagopal

Ch Chapter 3 Understanding Market Environment

Prof Rajagopal

Ch Chapter 4 Strategic Capability and Direction

Prof Rajagopal

Ch Chapter 5 Advanced Marketing-Mix

Rajagopal

Ch Chapter 6 Product and Brand Strategy

Prof Rajagopal

Ch Chapter 7 Pricing Strategy

Prof Rajagopal

Ch Chapter 8 Distribution and Promotion Strategy

Prof Rajagopal

Ch Chapter 9 Marketing Research

Prof Rajagopal

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-030-11911-9

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DOI: 10.1007/978-3-030-11911-9

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