Scaling B2B Markets

Mirko Olivieri ()
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Mirko Olivieri: Universita Cattolica del Sacro Cuore

in Springer Books from Springer

Date: 2025
ISBN: 978-3-031-93405-6
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Chapters in this book:

Ch Chapter 1 The Agile Marketing Strategies of B2B Startups

Mirko Olivieri

Ch Chapter 2 The Adoption of Digital Tools in the Marketing Strategies of B2B Startups

Mirko Olivieri

Ch Chapter 3 Leveraging Digital Tools In B2B Startups Agile Approach: A Multiple Case Study Analysis

Mirko Olivieri

Ch Chapter 4 B2B Startups Brand Positioning: A Content Analysis

Mirko Olivieri

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-031-93405-6

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DOI: 10.1007/978-3-031-93405-6

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