Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

Edited by Emelia Amoako Asiedu (), Richard Kofi Asravor (), Robert Ebo Hinson () and George Oppong Ampong ()

in Springer Books from Springer

Date: 2026
ISBN: 978-3-032-14174-3
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Chapters in this book:

Ch 1 Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa: The Realities of Post-COVID-19 Era

Emelia Amoako Asiedu, Richard Kofi Asravor, Robert Ebo Hinson and George Oppong Ampong

Ch 2 Entrepreneurship and Innovation in Ghana: Post-COVID-19 Realities

Joseph Asare, Stephen Owusu Afriyie and Emmanuel Attah Kumah Amponsah

Ch 3 Creating and Sustaining Competitive Advantage in Small and Medium-Sized Enterprises (SMEs)

George Oppong Ampong, Ethel Yiranbon Annor-Tenkorang, Esther Asiedu, Ebenezer Malcalm and George Kofi Amoako

Ch 4 Technology and Digitization in Small and Medium-Sized Enterprises in Ghana: Impact on Financial Performance

Richard Kofi Asravor, Isaac Ankrah, Derrick Donkor and Vera Acheampong

Ch 5 Sustainability Marketing, Social Responsibility, Ethics, and SME Performance: The Moderating Role of Government Regulations

Prince Yao Amu, Vida Asante Boateng and Deli Dotse Gli

Ch 6 Leveraging Digital Technologies for Enhanced Complaint Management in Delivery Service SMEs: Insights from Ghanaian Consumer Behaviour

Jackson Nuarko Appiagyei, Emelia Amoako Asiedu, Theresa Obuobisa-Darko, Robert Ebo Hinson and George Kwabena Asamoah

Ch 7 SMEs in the Fourth Industrial Revolution: A Marketing Shift

Charles Asare, William Asamoah Owusu, Derrick Nukunu Akude, Emelia Amoako Asiedu and Kwame Ntim Sekyere

Ch 8 The Role and Relevance of Marketing in Small and Medium-Sized Enterprises (SMEs) in Africa

Esther Asiedu, Ebenezer Malcalm, Ethel Yiranbon Annor-Tenkorang, George Oppong Ampong, Gertrude Amoakohene and George Kofi Amoako

Ch 9 Strategic Marketing Planning in Small and Medium-Sized Enterprises (SMEs)

Emelia Amoako Asiedu, Priscilla Ntriwaa Otuo, Theresa Obuobisa-Darko and Ivy Adjei Nketiah

Ch 10 The Role of Digital Advertising and AI-Based Public Relations in Brand Promotions: Conceptual Framework

Antoinette Yaa Benewaa Gabrah, George Kofi Amoako and Emelia Amoako Asiedu

Ch 11 Financial Management Among SMEs in Africa: The Ghanaian Case

Richard Kofi Asravor and Peter Lawer Angmor

Ch 12 The Role Entrepreneurial Orientation and Social Media Marketing on SMES Performance

George Kofi Amoako

Ch 13 Building a Strong Online Presence for Small and Medium Enterprises: An Emerging Market Perspective

Felicia de Heer

Ch 14 Chatbots and AI-Based Marketing as a Digital Marketing Communication Strategy for SMEs in Africa: Conceptual Framework

Antoinette Yaa Benewaa Gabrah, George Oppong Ampong and Emelia Amoako Asiedu

Ch 15 Dynamics of Small and Medium Enterprises’ Borrower Characteristics and Credit Risk in Ghana

George Kwabena Asamoah

Ch 16 Conclusion and Reflections

Emelia Amoako Asiedu, Richard Kofi Asravor, Robert Ebo Hinson and George Oppong Ampong

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DOI: 10.1007/978-3-032-14174-3

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