Digitales Marketing und Management

Edited by Thomas Angerer (ta@dr-angerer.com)

Date: 2023
ISBN: 978-3-658-38004-5
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Chapters in this book:

Digitales Marketing-Management: Thomas Angerer
Transaktionsanalyse als Basis für erfolgreiches Digital Selling: Thomas Angerer and Manuel Beck
Digitale Services: Management digitaler BtB-Services: Thomas Angerer and Juri Behler
Customer Experience: Trust Experience an Human Touchpoints des Versicherungsvertriebs: Thomas Angerer and Volker Eickenberg
Digital Marketing für Bäckerbetriebe: Thomas Angerer and Johannes Eigner
Co-Creation als Ansatz für ein kundenzentriertes Marketing: Thomas Angerer and Pierre Stern

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DOI: 10.1007/978-3-658-38004-5

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