Erfolgreiches Produktmanagement

Klaus J. Aumayr (klaus.aumayr@msgag.com)
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Klaus J. Aumayr: MSG Management Systems St. Gallen

in Springer Books from Springer

Date: 2024
Edition: 6. Aufl. 2024
ISBN: 978-3-658-43637-7
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Chapters in this book:

Produktmanagement: Positionierung, Kernkompetenzen und organisatorische Einbindung

Klaus J. Aumayr

Produktmarketing: Strukturen, Erfolgsfaktoren und praktische Hilfsmittel

Klaus J. Aumayr

Prozessorientiertes Produktmanagement: Arbeitsprozesse, prozessorientiertes Marketing und Innovationsmanagement

Klaus J. Aumayr

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DOI: 10.1007/978-3-658-43637-7

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