Positionierung in B2B-Märkten

Dennis Vogt (dennis.vogt@ttg-ag.ch)
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Dennis Vogt: The Transformation Group AG

in Springer Books from Springer

Date: 2024
ISBN: 978-3-658-44806-6
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Chapters in this book:

Ch Kapitel 1 Einführung

Dennis Vogt

Ch Kapitel 2 Mechanismen der Positionierung

Dennis Vogt

Ch Kapitel 3 Gestaltung der Positionierung

Dennis Vogt

Ch Kapitel 4 Externe Aktivierung der Positionierung

Dennis Vogt

Ch Kapitel 5 Interne Aktivierung der Positionierung

Dennis Vogt

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DOI: 10.1007/978-3-658-44806-6

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