Data-driven Live-Marketing

Colja M. Dams ()
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Colja M. Dams: VOK DAMS Events GmbH

in Springer Books from Springer

Date: 2026
ISBN: 978-3-658-52062-5
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Chapters in this book:

Ch 1 Einleitung

Colja M. Dams

Ch 2 Praxis des datengetriebenen Eventmanagements

Colja M. Dams

Ch 3 Digitale Doppelgänger: Die Zukunft datengetriebener Eventplanung

Colja M. Dams

Ch 4 Anwendungsbeispiele

Colja M. Dams

Ch 5 Die Zukunft datengetriebener Live-Events

Colja M. Dams

Ch 6 Fazit: Gestalten statt abwarten

Colja M. Dams

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DOI: 10.1007/978-3-658-52062-5

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