Introduction to Part V: Original Contributions to This Publication

Stanley J. Shapiro

Chapter Chapter 30 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 407-409 from Springer

Keywords: Original Contribution; Theory Building; Part Versus; Marketing Ethic; Marketing Theory (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_30

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DOI: 10.1007/0-387-28181-9_30

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