The Wroe Alderson I Knew

Michael Halbert ()

Chapter Chapter 31 in A Twenty-First Century Guide to Aldersonian Marketing Thought, 2006, pp 411-428 from Springer

Keywords: Absorptive Capacity; Honorary Doctorate; Calendar Quarter; Market Science Institute; Business Philosophy (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-0-387-28181-0_31

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DOI: 10.1007/0-387-28181-9_31

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