Collect Metrics

Tom Mochal and Jeff Mochal

Chapter Chapter 12 in Lessons in Project Management, 2011, pp 49-51 from Springer

Abstract: Abstract What if a publicly-traded company could not tell a shareholder its revenues or profits for the fiscal year? That company would have some serious problems to address. Likewise, if the same shareholder asked a company executive how its products were viewed in the marketplace, and he replied only with a “good,” that would not be very comforting for the shareholder, either.

Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-3835-5_13

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DOI: 10.1007/978-1-4302-3835-5_13

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