Facebook Advertising

Tom Funk

Chapter Chapter 5 in Advanced Social Media Marketing, 2013, pp 75-101 from Springer

Abstract: Abstract For years, Facebook was disdainful of calls to monetize its hundreds of millions of users, focusing instead on adding features and building critical mass. But today, as a public company, Facebook has been adding advertising options at a furious pace.

Keywords: Custom Audience; Brand Page; Promote Post; Sponsor Result; Action Spec Target (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_5

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