Measuring Success

Tom Funk

Chapter Chapter 8 in Advanced Social Media Marketing, 2013, pp 147-171 from Springer

Abstract: Abstract As a results-driven marketer, you’ll need to take these steps as part of your social media program:

Keywords: Social Media; Online Community; Brand Equity; Social Media Platform; Brand Awareness (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-4408-0_8

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