Primary Platforms

Lauren Perkins

Chapter Chapter 11 in The Community Manager’s Playbook, 2015, pp 251-258 from Springer

Abstract: Abstract In Chapter 4, we spent a significant amount of time covering the customer journey. As you may remember, we talked about understanding the ways in which people interact with your brand before they make a decision. Usually, people require several interactions with a brand before committing to investing their money into whatever it is that the brand is selling or providing.

Keywords: Twitter User; Social Media Platform; Walk Away; Social Networking Platform; Super Bowl (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4302-4996-2_11

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DOI: 10.1007/978-1-4302-4996-2_11

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