Not All Communities Are Created Equal

Lauren Perkins

Chapter Chapter 2 in The Community Manager’s Playbook, 2015, pp 21-43 from Springer

Abstract: Abstract The title community manager (CM) is almost a misnomer. Strong communities are not actually "managed" even though the role’s name suggests otherwise. Rather, they are empowered and enabled to act according to the best interest of the community while remaining true to the shared bond that brought them together. Semantics aside, defining the right role and hiring right person as community manager, will help engage your audience.

Keywords: Social Media; Customer Service; Community Manager; Social Media Platform; Touch Point (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-4302-4996-2_2

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