Creating a Social Media and Networking Presence

Laurel J. Delaney

Chapter Chapter 6 in Exporting, 2013, pp 83-96 from Springer

Abstract: Abstract What impact have social media and networking tools had on exporting? They are redefining the way we connect with people and how we innovate and conduct business across the world. Using blogs, LinkedIn, Facebook, YouTube, Twitter, Instagram, Pinterest, and Google+ to globally establish and build your brand on the Internet is a great way for customers to find you online—so that it doesn’t have to work the other way around. Once that happens, you can open the online door to export your goods to a worldwide customer base. You’ll see how here.

Keywords: Social Medium; Twitter User; Social Media Platform; Social Platform; Airplane Engine (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-1-4302-5792-9_6

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