Culture Driven Values

A. Coskun Samli ()
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A. Coskun Samli: University of North Florida

Chapter Chapter 4 in International Consumer Behavior in the 21st Century, 2013, pp 37-45 from Springer

Abstract: Abstract In this book, I take the position that the basic culture does determine personality. Personality, by definition, dictates certain preferences. Regardless of their nature, these preferences, in many different types, provide order and direction to individual lives. Because of their preferences, individuals prioritize their options of buying and using products and services. In doing so, they emphasize or de-emphasize their efforts and establish and pursue certain lifestyles. By definition, when “like” individuals practice certain “like” behavior patterns and lifestyles, cultures emerge and become rather all encompassing. As a result, various cultures show varying values, and connected to this, varying behavior patterns. These varying behavior patterns indicate and reinforce culture-related consumer behavior, which must be the starting point for international marketers.

Keywords: Behavior Pattern; Consumer Behavior; Affective Response; Cognitive Response; Cognitive Learning (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-5125-9_4

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DOI: 10.1007/978-1-4614-5125-9_4

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