Social Class Impact Modified with Hierarchy of Needs

A. Coskun Samli ()
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A. Coskun Samli: University of North Florida

Chapter Chapter 7 in International Consumer Behavior in the 21st Century, 2013, pp 69-78 from Springer

Abstract: Abstract Although Chap. 6 emphasized a general model of international consumer behavior, it did not get into two very important forces which form and modify the consumer behavior.

Keywords: Social Class; Consumer Behavior; Opinion Leader; Marketing Activity; Individualistic Culture (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-1-4614-5125-9_7

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DOI: 10.1007/978-1-4614-5125-9_7

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