Tools and Technologies

Jerry Rackley

Chapter Chapter 8 in Marketing Analytics Roadmap, 2015, pp 103-117 from Springer

Abstract: Abstract From the beginning of the species, when humans had work to do, we usually invented some sort of tool to help us do it. Any time we recognize the need to complete a repetitive task, we almost immediately begin looking for ways to simplify that task by inventing tools, and we tend to refine those tools through use. Tools allow us to complete work faster, achieve greater precision and efficiency, or simplify work so it requires less skill or effort.

Keywords: Customer Relationship Management; Business Intelligence; Customer Lifetime Value; Marketing Organization; Customer Relationship Management System (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-1-4842-0259-3_8

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