From Data to Insights

April Ursula Fox

Chapter Chapter 2 in Social Media Analytics Strategy, 2022, pp 23-48 from Springer

Abstract: Abstract Insight is the holy grail of analytics. The faster we reach an insight, and the more relevant insights we have from a process of analysis, the more successful we can consider that process. To reach the insights we need, we first shape the data into metrics and then work with the metrics to find what we can from the data. Metrics can be seen as an interface between us, and our human way of understanding, and the raw data we are using.

Date: 2022
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DOI: 10.1007/978-1-4842-8306-6_2

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