Analytics in Social Media

April Ursula Fox

Chapter Chapter 4 in Social Media Analytics Strategy, 2022, pp 57-69 from Springer

Abstract: Abstract Analytics is indeed a very broad term. In the digital marketing world, it is as broad of a term as it gets. It becomes even more confusing when we go beyond marketing and start noticing that there are analytics available for any business process. So how can we differentiate analytics when working with social media?

Date: 2022
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DOI: 10.1007/978-1-4842-8306-6_4

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