Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia

Marianna Sigala ()
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Marianna Sigala: University of South Australia

Chapter Chapter 8 in Wine Tourism Destination Management and Marketing, 2019, pp 99-112 from Springer

Abstract: Abstract Coopetition is increasingly being adopted as a new way for competing and achieving performance. Due to its specific conditions (including high degree of density, interdependence and complementarity amongst supply), tourism represents a propitious field for coopetition. This chapter investigates the concept and practice of coopetition as a business model for developing, managing and marketing a wine destination. To achieve that, the chapter first reviews various theoretical perspectives providing a theoretical understanding about the drivers and the success factors of coopetition. Then, the case study of Ultimate Wine Experiences Australia is analysed as an example of how coopetition can be applied for developing and marketing the wine tourism offering of a wine destination.

Keywords: Wine; Destination; Coopetition; Cooperation; Competition; Business model; Marketing; Co-creation; Experience (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-00437-8_8

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DOI: 10.1007/978-3-030-00437-8_8

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