Genuine Consulting Experience: Developing Internationalization Strategies for Small Businesses

Gabriela Bonilla Chumbi (), Courtney N. Bowles () and Wolfgang Messner ()
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Gabriela Bonilla Chumbi: University of South Carolina
Courtney N. Bowles: University of South Carolina
Wolfgang Messner: University of South Carolina

Chapter 16 in The Palgrave Handbook of Learning and Teaching International Business and Management, 2019, pp 331-358 from Springer

Abstract: Abstract This advanced strategy course engages students in an authentic internationalization strategy project for small businesses. Students are placed in the role of management consultants; they engage the client, conduct a market analysis, and develop go-forward recommendations. The approach is transferrable to other domain taught at business schools.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-20415-0_16

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DOI: 10.1007/978-3-030-20415-0_16

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