Additional Linear Modeling Topics

Jason S. Schwarz, Chris Chapman and Elea Feit
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Jason S. Schwarz: Google
Chris Chapman: Google

Chapter Chapter 8 in Python for Marketing Research and Analytics, 2020, pp 167-192 from Springer

Abstract: Abstract As we noted in Chap. 7 , the range of applications and methods in linear modeling and regression is vast. In this chapter, we discuss three additional topics in linear modeling that often arise in marketing.

Date: 2020
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DOI: 10.1007/978-3-030-49720-0_8

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