Customer Centricity Is Key

Rebecca Schmitt (), Arnaud Rossi () and Albert Bensoussan ()

Chapter 4 in Omni-personal Luxury, 2022, pp 51-61 from Springer

Abstract: Abstract In this chapter, we think customer-centrically and bring the omni-personal to prospective customer segments. On the one hand, this implies identifying the needs of millennials and the geographical contexts of the Asian growth markets, specifically China. On the other hand, these needs cause the rise of new consumption behaviours.

Keywords: Digital transformation; Luxury; Customer centricity; Millennials; HENRYs; Sustainability; China; Personalisation; Consumer behaviour; Business models; Customer experience (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-85769-1_4

Ordering information: This item can be ordered from
http://www.springer.com/9783030857691

DOI: 10.1007/978-3-030-85769-1_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().