The Effects of Big Data on Media Management

Gregory A. Green () and Edward C. Malthouse ()
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Gregory A. Green: Northwestern University
Edward C. Malthouse: Northwestern University

Chapter Chapter 4 in Media and Change Management, 2022, pp 55-71 from Springer

Abstract: Abstract This chapter discusses how big data sets from digital media environments are creating change-management challenges for media organizations. We discuss the data and analytics factors that have driven these changes and, in doing this, anticipate how these factors will affect the media industries in the future. Next, we propose a framework for how media organizations should manage such changes, including people, processes, data and technology, and incentives. We close by identifying emerging factors that will likely have substantial effects—either positive or negative—in the future.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-030-86680-8_4

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DOI: 10.1007/978-3-030-86680-8_4

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